CREATIVE
From concept development to creative direction, or narrative-writing to creating a documentary, our creative services span across categories and creative skills bridging the gap between agencies and production co’s as your one-stop-hub.
PRODUCTION
From cinematic integrated campaigns filmed on multiple continents, to intimate celebrity interviews filmed in our own studio—or 75 years of NBA highlights meticulously projection-mapped onto the thirty-facet, made-from-scratch, two-story, steel diamond you see behind this text—our production capabilities are on par with the industry both in terms of our in-house creatives and the experts we enlist to ensure that we’re working with the very best artists on a project-by-project basis.
RESEARCH & STRATEGY
At our core we believe that real – lasting – impact starts with understanding the people behind the numbers. While data is undeniably valuable, for us it's only one piece of the puzzle. Our strategic offering is crafted from a human-centric lens. That means, in an increasingly automated world, our strategists aim to bring humanity back into the process by diving into hopes, dreams, and fears vs. trends and numbers only. We scout audience stories, empathize with their experiences, and seek to understand how those valuable insights can be incorporated within each brand experience.
Bonus: Our diverse in-house team becomes the first line of defense, where passing our own internal review can feel like as much of a priority as impressing our clients.
DIRECTORS & CREATORS
Due to our hybrid nature as an ad agency and production house, PASSERINE comes with a network of creative makers. These are individuals whose work we admire, whose vision aligns with our values, and whose unique perspectives elevate any project to new heights. Once we’ve worked closely with you to understand your vision, we'll tap our network of directors, photographers, content creators and musicians to find makers who can bring that vision to life in compelling ways.
Without limiting ourselves to a fixed roster, we have the freedom to assemble the dream team for every job via creators both known and extraordinary, and others hidden gems still under the radar.