Wouldn’t it be amazing if instead of standing in line, camping out, or having the fastest smartphone fingers in the West, you could get the latest sneaker drops from the comfort of your own home — with protections against fakes, phonies and frauds?

When eBay wanted to tell the world about Authenticity Guarantee — their new sneaker authentication program — we dreamt up an integrated campaign that would spread the word, celebrate the joy of sneaker drops, and honor the diversity of the sneaker lovers who made eBay the OG destination for buying and selling sneakers in the first place.

From rare deadstock to the latest release, new or pre-owned, the drops never stop.