We partnered BeautyCon to create six months worth of social content centering Black women, as a part of their new partnership with Viacom and BETxHer. 

The campaign included 52 hair, makeup, and nail tutorials for beauty enthusiasts. Each piece was designed to showcase multiple products across the partnership in a single, relatable context, while also exercising flexibility that highlighted any one brand’s extensive product offerings.

As a result, we delivered a ton of social assets that drove cross-platform engagement, and provided Beautycon with a look/feel for tutorials that became a staple on their channels, and an ode to beauty influencers everywhere.