A cross-platform, always-on campaign that demonstrates how Microsoft shows up for community communities.

It starts at home—Microsoft has been the driving force behind many of the world’s most groundbreaking tech innovations. So we figured why not take a page from that book and bring that same ingenuity to diversity and inclusion, a key driver that impacts our worlds as much as workplaces. Enter Inclusion Is Innovation: A refreshingly honest approach to DEI asserting that the best work is done when everyone is truly invited, included, and inspired.

To kick things into action, we mapped multiple years of storytelling centering real-life experiences across a tapestry of communities—like Hispanic and Latinx, Black and African American, LGBTQIA+, Asian, Indigenous, People with Disabilities, Women, Military, and Families, sparking conversations both internally at Microsoft and with external audiences.

Our stories shape-shifted globally in the form of 27 animated shorts, a BTS artists series, Microsoft employee live action interviews, multi-media articles, and a host of social assets hosted on a website that served as central hub for our DEI movement.