Nobody thinks of football when they hear the name JORDAN BRAND.

And we took that personally.

So when we were invited to capture Jordan’s NFL athletes wear-testing new gear on campus in Beaverton, we knew we wanted to show football training in a way that felt spiritually kindred to basketball training. We leaned heavily into SQUAD feels and other brand intangibles that transcend individual sport, and delivered a film that surprised everyone and increased brand awareness in the space.