Following the success of our first NFL training film, we were invited to bring that same vibe to another Jordan wear-test that would include the brand’s newest rookies, Jalen Ramsey and Corey Coleman.

Subscribing to a strong family ethos ourselves, we easily gravitated toward a narrative that centered the bond between Jordan athletes that transcends team and becomes a brotherhood.

What resulted was a really cool and compelling NFL Draft Day film that debuted as the “basketball” brand’s second-highest performing digital asset of all time! At the time.

Also, having a Drake song helps.